This unique pen, designed for BIC, has a remarkably soft and sure grip. Combined with a beautiful clip, classic shape and refined details, the pen is a pleasure to write with. The challenge was to create an appealing pen that had all the features of a high-end pen without the high-end cost. It also needed to be innovative in such a way as to be effectively competitive with other products in the category so we developed the first insert molded soft-grip pen and received a patent for the innovation. This writing instrument is one example of the many successful pens and markers developed by GRPD for different companies.