This product has been a real success story for Gerber. We designed it in such a way as to incorporate its skin and its structure into one. In doing so we not only created a product that was more solid and durable than previous products, but was more reliable and attractive. As a result, when the product was introduced, the first year’s projected worldwide sales were sold in three months. It also provided a way for Gerber to expand its brand equity: The product quickly creates plots up to two meters wide. It incorporates structural foam side legs and extruded cross members for a strong, rigid and lightweight assembly. It is part of a line of products designed for the client.