GRPD, GRPD:,  Gordon Randall Perry Design is an industrial design consultancy in                                                   NEW YORK CITY!

                                                   Who says I'm up a tree? Oh.

                                                 If you want to make God laugh, tell him your plans...

         "Monsters from the Id"

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                                                      A jug of wine and....

Design has always been with us. It began when the first humans shaped the tools they were using, decorated the vessels they stored food in, pieced together the first covering they wore on their bodies. The things we shape and use are an extension of us, our society, who we are as a species. They reflect our very being and we, as designers, are charged with reflecting that being. We, as a society, struggle with the new shapes; if they fit, they’re used, if they don’t, they’re thrown away. We as designers need to have an intuitive finger on the pulse of humankind to be successful. We are the artists who are expressing what the rest of us are feeling and saying about our tools and surroundings. It’s all manifested in a fairly sophisticated way though marketing, engineering and manufacturing, but in reality it’s a direct expression of who we collectively are.

I believe the designers who have the hubris to say they are going to change society are egocentric. We, as designers, don’t  really change society, rather, we reflect it. If we do it well people enjoy or appreciate or are even motivated by what we’ve done, but we don’t make changes to what society is.  

What we must do as designers is pay attention, use all of our skills and talent to be on top of, not only where we are, but what is the next step we, as a society, are ready to take and then push. And, do it in a way that is beautiful, competent and fulfilling to the user. Bring joy, bring fun.